BLONDEBYCATHARINA.COM
THE SCANDINAVIAN BLONDE METHOD
A complete system for hairstylists who want to master blonde, build a signature and charge what they are worth
INTERNATIONAL
HAIRSTYLISTS
Online courses & in-person education
Online Education (English), international masterclasses and the full Scandinavian Blonde Method
NORWEGIAN
HAIRSTYLISTS
BLONDE Akademiet & Masterclass
Membership, Masterclass in Norway,
podcast and Blonde education
THE FOUNDATION
Everything taught inside The Scandinavian Blonde Method™ falls under one of three pillars. This is not a collection of tips. It is a complete professional system.
Three pillars. One method
PILLAR 01
ELEVATED MINDSET
Before anything changes in your business, something has to change in how you think. Own your role as a specialist - not a generalist.
PILLAR 02
SIGNATURE EXECUTION
A repeatable system is what separates a premium specialist from a talented technician. Work smarter, not harder.
PILLAR 03
PREMIUM POSITIONING
Premium pricing is not a strategy. It is a consequence of positioning yourself correctly.
MEET THE FOUNDER
Behind The Scandinavian Blonde Method™ is Catharina Selin - educator, salon founder and creator of one of Scandinavia’s most recognized blonde education concepts.
With more than 18 years behind the chair, thousands of hairstylists educated through online courses, masterclasses and international stage education, and hundreds of businesses coached, her work combines advanced blonde techniques with branding, positioning and business strategy to help hairstylists build lasting careers.
The Scandinavian Blonde Method™ is now taught through online education and international masterclasses for hairstylists around the world.
THE SCANDINAVIAN BLONDE METHOD™
The Scandinavian Blonde Method is not a trend. It is a complete blonde education system developed in one of the world’s most demanding blonde markets, where clients expect exceptional blonde hair, longevity, and results that look effortlessly natural.
This blonde education teaches hairstylists how to think beyond technique. Not just how to lift, but how to plan consultations, create strategic colour placement, and deliver premium blonde results that build long-term client trust. Whether you are just beginning your journey as a blonde specialist or refining your expertise, The Scandinavian Blonde Method provides a proven system for creating consistent, high-quality blonde hair with every client.
IN-PERSON MASTERCLASS
Bring The Scandinavian Blonde Method™ directly to your salon, academy, or industry event. Every in-person masterclass delivers hands-on
blonde education, practical techniques, and real results on real hair.
Each masterclass is tailored to your team and focuses on blonde hair education that can be implemented immediately behind the chair. Groups are intentionally kept small to maximize individual feedback, practical learning, and lasting results.
Whether you are a salon owner, academy, or event organizer, in-person masterclasses are available internationally.
Get in touch to discuss availability, locations, and course formats.
BUILT BEHIND THE CHAIR
The Scandinavian Blonde Method™ is built on real salon experience, not theory. Every technique, consultation strategy, foil placement, and business principle is continuously developed and refined at BLONDE Studio Oslo, Catharina’s own high-end salon dedicated exclusively to blonde hair.
Unlike traditional blonde education, this method evolves with real clients, changing trends, and the daily demands of running a premium blonde business. Every course is designed to give hairstylists practical skills, repeatable systems, and the confidence to create exceptional blonde results behind the chair.